The GoHighLevel Founder plan: what the new $497 plan includes
Heads up: the trial and plan buttons on this page use my affiliate links. If you sign up through one I get a commission. It doesn't cost you more.
The Founder plan is HighLevel's $497 a month plan. It used to be called Agency Pro, and HighLevel renamed it Founder at LevelUp 2026 at the same price. It has everything in the $97 and $297 plans, plus SaaS mode, rebilling with your own markup, advanced API access and a set of features and perks you only get on Founder, like the Founders Club and the HighLevel Partner Network.
I'm on the $497 plan, because that's how I run Hexona Systems as white label software. You can try Founder free for 14 days through my link, and my bonuses come with it. Below is everything that's in it, who I think it's for, and when I'd start on Unlimited instead.
Founder plan at a glance / checked Nov 5, 2026
- Price
- $497/month, or $4,970/year
- Free trial
- 14 days on HighLevel's Founder page
- What it adds
- SaaS mode, rebilling with markup, Founder-only features and perks
- Existing Agency Pro
- Moved over automatically, no action needed
- Best for
- Agencies ready to resell HighLevel as their own software
14 days free on the $497 Founder plan, plus a 1:1 setup call with my team, weekly live calls and my agency resources from day one. See everything you get →
Short version
- 01Founder is the new name for the $497 Agency Pro plan, announced at LevelUp 2026. Same price.
- 02It keeps everything from Agency Pro and the cheaper plans, and adds Founder-only features like Industries, Workflow Maps, Events, Ticketing and Meeting Rooms.
- 03The perks are new too: the Founders Club community, the HighLevel Partner Network, a Founder support tier and discounted event tickets.
- 04If you were on Agency Pro, you're already on Founder. HighLevel says no action is needed.
- 05Founder has a 14-day trial. If you'd rather have 30 days, start on Unlimited through my link and upgrade from billing later.
What is the GoHighLevel Founder plan?
It's the top self-serve HighLevel plan, at $497 a month. HighLevel's help article puts it simply: "The HighLevel Founder Plan is the new name for the $497/month Agency Pro Plan." It keeps the existing Agency Pro capabilities, everything in the $97 Starter and $297 Unlimited plans, and adds new tools and perks on top, "all of this at the same $497/month subscription price".
HighLevel says it's built for agencies, consultants, service providers and SaaS entrepreneurs. Every plan is compared side by side on Pricing.
| Unlimited ($297) | Founder ($497) | |
|---|---|---|
| Sub-accounts | Unlimited | Unlimited |
| White label | Yes | Yes |
| Rebilling usage | Phone and email at cost | With your own markup |
| SaaS mode | No | Yes |
| API | Basic | Advanced |
| Founder-only features and perks | No | Yes, listed below |
| Free trial | 30 days through my link | 14 days |
From gohighlevel.com/pricing and founder.gohighlevel.com, checked Nov 5, 2026.
What's included that you only get on Founder
These are the features HighLevel lists as exclusive to the Founder plan on its Founder page. Two are marked coming soon.
- SaaS mode: pick what's in each plan, and when someone signs up, HighLevel creates their account, sends logins and handles billing automatically
- Rebilling with markup: charge clients more than cost for texts, emails, calls, AI and more
- Advanced API access
- HighLevel Industries: niche features you switch on per sub-account, like reservations and menus for restaurants, or jobs and routing for home services
- Custom navs: reorder and group the left-hand menu for your clients
- Workflow Maps: a bird's-eye view of how your workflows connect
- Project management, ticketing, meeting rooms and events with ticket sales
- Loyalty and rewards programs
- User reports for each team member
- A2P console to track A2P registration for all your clients in one place (the A2P walkthrough is A2P 10DLC registration)
- Coming soon: custom onboarding Launchpads and an email health console
The Founder perks
Founder also comes with perks that aren't software. HighLevel lists these on its Founder page:
- The Founders Club: an online community with weekly live streams, masterminds, challenges and contests
- HighLevel Partner Network: optional, but you need an active Founder plan to be eligible
- Founder Support Plan: a dedicated support tier for Founders
- Discounted tickets to HighLevel events, including LevelUp in Dallas
- Headquarter Hangouts: Founder meetups, trainings and hackathons at HighLevel's Dallas and Dubai offices
- AdFuel: HighLevel says Founders will be eligible for free ads promoting their business in their local market
- Payment commissions: HighLevel says Founders will be eligible for commissions on payments made through its new native payment provider
Who should get the Founder plan, and who shouldn't
Get Founder when you're actually going to use what's only on it: selling HighLevel as your own software with SaaS mode, or rebilling usage to clients with a markup. That's why I'm on it. Hexona Systems runs as white label software on HighLevel, and HighLevel's SaaSpreneur awards are only for agencies on this plan (more on GoHighLevel awards explained).
If you're just starting an agency, I'd start on Unlimited at $297. You get unlimited sub-accounts and the white label, so clients log in on your domain with your logo, and that's enough to land and serve your first clients. I've also got a whole video on why I don't think leading with SaaS mode works for beginners anymore (see SaaS mode guide). Upgrade when you need what's on Founder.
If you want the perks, the community or the Partner Network, those are Founder only, so that's a real reason to go straight to it.
How to try the Founder plan
Two ways. Start the Founder plan's own 14-day free trial through my link, or start my 30-day trial on Unlimited and upgrade to Founder later from inside your account. The second way gives you longer to test, and you only move up when you need the Founder features.
My bonus applies either way. Every one of my links gets it, Founder included, starting with a 1:1 setup call with my team.
Already on HighLevel?
If you're on the $497 Agency Pro plan, you're already a Founder. HighLevel's help article says existing Agency Pro customers move over automatically and get the new benefits as they become available, with no action needed.
If you're on Starter or Unlimited, you can upgrade from your agency account: Settings > Billing > Want to Modify/Cancel Subscription? > Upgrade Your Plan, pick monthly or annual, then select the Founder plan and click Upgrade Now.
If you ever downgrade, you lose the features that are only on Founder.
14 days free on the $497 Founder plan, plus a 1:1 setup call with my team, weekly live calls and my agency resources from day one. See everything you get →
Other ways to start
My bonuses come with every one of these.
Best if you're new and want live help setting up
30-day trial + a free live setup bootcamp
Same 30-day trial, plus a seat in HighLevel's free live bootcamp: a click-by-click Zoom class with a HighLevel coach and small breakout rooms, every weekday at 11am CT, 60 minutes max. You set up your account during the class instead of figuring it out alone. HighLevel says you can launch in 48 minutes.
Best if you're not sure which plan you need
Compare all 3 plans first
HighLevel's own pricing page with Starter ($97), Unlimited ($297) and Founder ($497) side by side, monthly and yearly. Every plan there has a 14-day free trial.
FAQ
How much is the GoHighLevel Founder plan?
$497 a month, or $4,970 a year paid yearly. It's the same price the Agency Pro plan was. Checked Nov 5, 2026.
Is the Founder plan the same as Agency Pro?
Yes. HighLevel calls Founder the new name for the $497 Agency Pro plan, with added features and perks at the same price. The differences are on Founder vs SaaS Pro.
Does the Founder plan have a free trial?
Yes, 14 days on HighLevel's Founder page. Through my link you also get my bonuses.
Do I need the Founder plan for SaaS mode?
Yes. SaaS mode and rebilling with markup are only on the $497 Founder plan. White label is on the $297 Unlimited plan too.
I'm on Agency Pro. Do I need to do anything?
No. HighLevel says existing Agency Pro customers move to Founder automatically.
Is the HighLevel Partner Network required?
No, it's optional. But you need an active Founder plan to be eligible for it.
Sources / last checked Nov 5, 2026
- HighLevel's Founder plan page. founder.gohighlevel.com, read Nov 5, 2026. Founder-only features, perks, "Formerly the Agency Pro Plan" and the 14-day trial.
- Introducing the HighLevel Founder Plan. HighLevel help article 48001180534, modified Oct 27, 2026, read Nov 5, 2026. The rename, same price, automatic transition, Partner Network eligibility, unlimited sub-accounts, advanced API, downgrade and upgrade steps.
- HighLevel pricing page. gohighlevel.com/pricing, read Nov 5, 2026. Plan prices and what each plan includes.
Author
Hamza Baig / Hamza Automates
Founder, Hexona Systems
I run Hexona Systems on GoHighLevel. HighLevel gave it the SaaSpreneur Platinum award in 2024 and Diamond in 2025 and 2026, and I spoke at their LevelUp event in 2026. Everything on this hub is something I use myself or have shown on camera.
- Platinum SaaSpreneur
- 2024
- Diamond SaaSpreneur
- 2025, 2026
- LevelUp speaker
- 2026
- YouTube subscribers, Oct 2026
- 34,200