GoHighLevel pricing in 2026: every plan, add-on and usage fee

Every plan comes with unlimited contacts and unlimited users. The main thing that changes between them is how many sub-accounts you get (one sub-account is basically one business or one client) and how you can bill clients for usage.

Heads up on names: the pricing page calls the $497 plan Founder, but HighLevel's own FAQ on the same page still calls it the Pro plan, and you'll see Agency Pro and SaaS Pro in older videos. It's all the same plan.

These are the optional add-ons HighLevel lists. Most of them are per sub-account, so they multiply with every client you turn them on for. On the Founder plan you can resell most of them with your own markup.

Not hidden exactly, but the plan price isn't your whole bill. HighLevel charges on usage for phone numbers, texts, emails and premium AI, and that's on every plan (rates in Usage fees). The new AI workflow actions are the same: web search in the AI Agent action is 1 cent a search on OpenAI and Claude models, for example.

The difference between plans is who pays for it. On Starter you eat it. On Unlimited you can rebill it to your clients at cost, and on Founder you can add your own markup. Usage can also be billed during the free trial, so don't blast 5,000 texts on day two lol.

There's no contract. It's month to month, you can cancel from your dashboard, and if you upgrade mid-month you only pay the prorated difference.

If you're starting an agency, Unlimited. Starter's 3 sub-accounts are fine for one business or for testing, but you'll need a 4th the moment you land a few clients, and then you're upgrading anyway. Unlimited also lets you white label the app so clients log into your own domain with your logo. The setup is in White label guide.

Founder is for when you're actually reselling the software with your own pricing and rebilling usage with a markup. I'm on it because that's how Hexona runs. But I've also got a whole video on why I don't think the classic white label SaaS pitch works for beginners anymore (see SaaS mode guide), so don't buy Founder just because a YouTuber told you SaaS mode is the move.

If you're one business that only needs a CRM, a calendar and some follow-ups, Starter is enough.

Yearly is priced at 10 months, so you get 2 months free. On Unlimited that's $2,970 instead of $3,564, a $594 difference. On Starter it saves $194 and on Founder $994.

It only makes sense once you know you're staying for the year. Use the trial and your first month or two to figure that out first.