GoHighLevel white label: how to rebrand HighLevel as your own software

Most of the white label is settings you fill in once at the agency level. The two pieces that cost extra are the mobile app and the client portal app. Prices and menu paths below are from HighLevel's pricing page and help docs.

HighLevel's white label CRM page puts "Branded Desktop App, Custom Domains and Complete Control Over the Look and Feel of the Platform" on the Unlimited card at $297 a month. That's where I tell everyone to start. The $97 plan also limits you to three sub-accounts, so even if you could brand it, you'd run out of room after a few clients.

To be fair, HighLevel's pages aren't perfectly consistent. The same page's Starter card lists "White Label" in a long feature list next to "SaaS Mode", which the pricing page puts on the $497 plan, and the help docs don't name a plan at all. If you're on Starter, check Agency Settings > Company > Whitelabel during your trial and see what's there.

I'm on the $497 plan, and you don't need that to white label.

Your agency account is only for you. That's where you manage every client. Each client gets a sub-account, and that's the product: their contacts, their conversations inbox, their website, their automations. You invite them in as a user and they log in at your domain, on your login page, with your logo.

A client in one sub-account can't see your agency view, your own sub-account or any other client's. Every one of my clients sits in their own sub-account under the Hexona Systems brand.

LeadConnector is HighLevel's unbranded name, and it's what shows up in the few places your white label doesn't reach. None of these say HighLevel, but a curious client can google them. Here's where they show up, from HighLevel's own docs:

This one's new in 2026, and it's different from the whitelabel domain. The domain brands the web app in a browser. The desktop app is an installable program for Mac, Windows and Linux with your name and icon on it.

Go to the Agency Dashboard, open the Desktop App tab, and set the theme, app icon, app name, login title and subtitle, full logo (scaled to 512 x 128), background and placeholder images. Save, click Build App, and HighLevel emails you when it's ready. Once it's published, flip the Promote toggle and every sub-account gets a download banner that picks the right installer for their computer. Mac App Store and Microsoft Store listings are listed as coming later.

This is the paid one: $497 a month or $1,491 a quarter as of October 2026, on top of your plan, and included if you're on Enterprise. You get your own app in the App Store and Google Play with your name, icon, colors, fonts, splash screen and login screen, and you choose which modules show in the navigation.

The setup lives under Agency View > Mobile App. Before you start you need a D-U-N-S number, an Apple Developer organization account (individual accounts aren't supported) and a Google Play Console organization account, plus public privacy and terms pages. Then you connect both stores in the customizer, pick monthly or quarterly billing, build an internal test version, and push to production when it works.

For most people starting out I wouldn't buy it yet. The free LeadConnector app works fine, and it doesn't say HighLevel either.

People mix this up with the white label login, but it's for your client's customers. It's where their students take courses, join communities and check affiliate commissions. It sits on clientclub.net by default.

Give it a custom domain under Memberships > Client Portal > Settings > Domain Setup, using the A record or CNAME HighLevel shows you, and set the logo, favicon and colors for each sub-account. If a client wants their own portal app in the app stores, that's the Branded Client Portal App at $49 a month per sub-account.

White label SaaS means taking HighLevel, putting your own name, logo and colors on it, and selling it as your software. I did exactly that with Hexona Systems, and it's how I got to where I am. Hexona won HighLevel's Platinum SaaSpreneur award in 2024 and Diamond in 2025 and 2026 (see GoHighLevel awards explained).

But by the end of 2024 there were over 50,000 HighLevel agencies, a lot of them selling the same white label CRM. When everyone's product is the same, all anyone can compete on is price. So now I sell automated systems that fix a specific problem, built in HighLevel, and the white label CRM comes with it as the complimentary dessert.

The white label is what makes that pitch work. If you hand a business somebody else's software, they'll just sign up for it themselves. If it's branded as yours, it's your product. SaaS mode, where people subscribe to your plans and get an account automatically, is the $497 Founder plan (see SaaS mode guide). You don't need it to start.